We communicate with live audiences. That’s all we do. Nothing else. Nothing to distract us. No kidding ourselves or our clients that we can be good at everything. No trying to conquer the whole world. We’re happy whipping our own bit of it into shape. So each day we come in and generate the best ideas we can to meet the briefs we get. Use our experience, our knowledge and our skill. Create a little bit of magic. Then engage the right team to do the rest.